Lottie insights: performance

Last updated: November 18, 2025

Overview

The Lottie Insights performance tab shows how your care locations are performing on the Lottie marketplace. It displays how care seekers discover and engage with your listings. This feature tracks the journey from a care seeker first seeing your location in search results, through to them taking action to enquire about your services.

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How to access Lottie Insights

  1. Log into your Found account

  2. Navigate to Reports in the main menu

  3. Select Lottie Insights

  4. Click on the Performance tab

The Performance tab will display automatically if you have access to Lottie Insights but not to CRM Reports.

Understanding the metrics

The three key metrics

Your performance data is organised around three core metrics:

1. Search impressions

The number of times your location appeared in a care seeker's search results on Lottie.

This metric shows how often your location is appearing in relevant searches on the Lottie marketplace.

2. Listing views

The number of times a care seeker clicked on your location to learn more on Lottie.

This metric shows how many people viewed your full listing after seeing it in search results.

3. Enquiry activities

The total count of all enquiry actions taken by care seekers, including:

  • Adding your location to their shortlist

  • Submitting an information request

  • Calling you directly from the listing

  • Requesting a call back through the Lottie concierge service

This metric represents genuine interest from potential customers.

Understanding conversion rates

Conversion rates show how care seekers progress through their journey with your listings.

Search conversion rate

Formula: (Listing Views ÷ Search Impressions) × 100

This shows what percentage of people who saw your location in search results clicked through to view it.

Listing conversion rate

Formula: (Enquiry Activities ÷ Listing Views) × 100

This shows what percentage of people who viewed your listing took action to enquire.

Using the performance dashboard

Summary section

At the top of the page, you'll see three cards displaying your total metrics for the selected time period. Click on any card to see a detailed chart showing how that metric has changed day by day.

Locations table

Below the summary, you'll see a detailed breakdown for each of your locations:

  • Location name | Your care home or service location

  • Search impressions | Total times this location appeared in searches

  • Search CVR | Conversion rate from impression to view

  • Listing views | Total views of this location's listing

  • Listing CVR | Conversion rate from view to enquiry

  • Enquiry activities | Total enquiry actions received

You can sort by any column to compare performance across your locations.

Customising your view

Selecting a timeframe

Use the timeframe selector to choose the date range you want to view:

  1. Click on the timeframe dropdown

  2. Select a preset option (e.g. "Last 30 days") or choose custom dates

  3. The dashboard will update to show data for your selected period

Important: Lottie Insights data is available from 1st April 2025 onwards. Data before this date is not included.

Filtering by location

Use the location selector to focus on specific locations:

  1. Click on the location dropdown

  2. Select "All locations" to see combined data, or

  3. Choose specific locations to compare them directly

  4. The charts and table will update to show only your selected locations

Adjusting chart display

Click on Chart settings to customise how your data is visualised:

Chart types:

  • Area smooth – Curved line chart

  • Area – Straight line chart

  • Bar – Column chart

Display options:

  • Toggle "Show data labels" to display the exact value on each data point

Exporting your data

To export your performance data:

  1. Click the Export button

  2. A CSV file will download with all the data from the locations table

  3. The filename will include your selected date range

  4. Open in Excel or Google Sheets for further analysis

Important information

Data availability

Performance data is available from 1st April 2025 onwards. Data before this date is not included in the reports.

Who can access this feature

Access to Lottie Insights is controlled by your user permissions. If you need access and don't currently have it, please speak to your organisation's Found administrator.

What counts as "enquiry activities"

This metric includes all types of enquiries:

  • Shortlists – Care seekers saving your location for later

  • Information requests – Direct enquiries submitted through the form

  • Direct calls – Calls made by clicking your phone number on the listing

  • Concierge calls – Requests for the Lottie team to arrange contact