Sending Google Ads Leads to Found

Last updated: May 28, 2026

Pro feature: This feature is available on Pro plans only. If you’d like to upgrade your plan, please contact our support team.

Overview

This article explains how to send enquiries from your Google Ads Lead Form campaigns straight into Found, using Zapier as the connector.

What is Zapier?

Zapier is an automation tool that connects different apps so they can pass information between each other. Google Ads doesn't talk to Found directly, so Zapier sits in the middle - every time someone fills in your Google Ads Lead Form, Zapier automatically forwards their details to Found as a new enquiry.

Before you start

You'll need

  • An active Google Ads account with at least one form set up

  • A premium Zapier account

  • Your Found webhook secret - from Settings > Integrations > Enquiry Webhook > Add Connection

  • The Location ID for the Found location you want to route enquiries to - from Settings > Integrations > Enquiry Webhook > Location Mappings

Step 1: Create your Zap

In Zapier, click Create Zap

Set the Trigger

  • App: Google Ads

  • Event: New Lead Form Entry

  • Connect your Google Ads account when prompted

  • In 'Configure', select the Lead Form you want to capture leads from

  • Test the trigger to confirm Zapier can pull in a sample lead

Set the Action

  • App: Webhooks by Zapier

  • Event: POST

Step 2: Configure the webhook

Fill in the action fields for your Webhooks by Zapier as follows:

Field

Value

URL

https://webhooks.foundcrm.care/add-enquiry

Payload Type

JSON

Wrap Request in Array

No

Unflatten

Yes

Basic Auth

Leave empty

Step 3: Map your Fields

In the Data section of Configure, add the following rows. The keys on the left must be typed exactly as shown - casing and dots:

Key

Value

locationId

Paste your Location UUID from Found

contact.firstName

Insert First Name from Google Ads

contact.lastName

Insert Last Name from Google Ads

contact.email

Insert Email from Google Ads

contact.phoneNumber

Insert Phone from Google Ads

contactMethod

Type literally: CONTACT_FORM

Step 4: Add Attribution (Recommended)

To make your Google Ads leads show up correctly in Found's reporting, add these additional rows to the Data section:

Key

Value

attribution.gclid

Insert GCLID from Google Ads

attribution.utmSource

Type literally: google

attribution.utmMedium

Type literally: paid_search

attribution.utmCampaign

Insert Campaign Name from Google Ads

attribution.utmContent

Insert Ad Group Name from Google Ads

The gclid (Google Click ID) is an important attribution field - it ties each enquiry back to a specific ad click in your Google Ads reporting. With these in place, your enquiries will be correctly attributed to Paid Search → Google, and you'll be able to see which campaign and which ad group drove each enquiry.

Step 5: Add the Authorization Header

Scroll to the Headers section in Configure and add two rows:

Name

Value

Content-Type

application/json

Authorization

Bearer YOUR_WEBHOOK_SECRET

The Authorization value must include the word Bearer, a space, and then your secret - for example: Bearer sk_live_abc123.... Pasting just the secret on its own will fail.

Important: Do not put your secret in the Basic Auth field - that uses a different authentication scheme and your enquiries will silently fail.

Step 6: Test and verify

1. In Zapier, click Test action on your Webhooks by Zapier step - you should get a successful response.

2. Open Found → Open Enquiries.

3. Confirm the test enquiry appears with the correct contact details, is attached to the right location and has the correct attribution.

A successful test in Zapier does not guarantee the enquiry was created. Always verify directly in Found's enquiries list before turning the Zap on.

Once verified, publish the Zap in Zapier.