Understanding Lottie referral email subject lines
Last updated: May 19, 2026
Overview
Not every Lottie enquiry is the same — some families need care urgently, while others are earlier in their journey and benefit from regular touch points over a longer period of time.
To help your team prioritise effectively, Lottie referral emails use structured subject lines so you can instantly identify higher-intent enquiries and recognise those who may be at an earlier stage of their journey.
Subject line formats
There are four subject line formats, each signalling how urgently the enquiry should be actioned.
High priority — respond as soon as possible
Hot lead – Visit request – [Care home name]
Hot lead – Missed call – [Care home name]
These are Lottie's highest-intent enquiry types and typically have the best connection rate. Someone is highly engaged with your listing — the faster you reply, the more likely they are to convert.
Standard priority — respond promptly
New enquiry – [Care home name]
These enquiries have strong intent. Someone has visited your listing and requested more information about your home. Get back to them as soon as you can.
Lower priority — respond after high and standard priority enquiries
Care seeker in your area – [Care home name]
Someone in your local area is searching for care options. They may not have directly enquired via your listing, however Lottie has recommended your home as a top option. Speed still matters with these enquiries, but nurturing them through regular touch points is the most successful approach.
What has changed: Only the subject line has been updated. The email content and enquiry details remain exactly the same.
Summary
Subject line | Priority | Recommended action |
|---|---|---|
Hot lead – Visit request – [Care home name] | High | Respond as soon as possible |
Hot lead – Missed call – [Care home name] | High | Respond as soon as possible |
New enquiry – [Care home name] | Standard | Respond promptly |
Care seeker in your area – [Care home name] | Lower | Respond after high and standard priority |
Frequently asked questions:
Q: Has the enquiry information inside the email changed?
A: No. Only the subject line has been updated. All enquiry details, contact information, and email content remain exactly the same.
Q: Why have subject lines been updated?
A: The update was made in response to feedback from care providers. The new subject lines make it easier for your team to prioritise their responses without needing to open every email first.
Q: What should I do if I receive multiple enquiries at the same time?
A: Work through them in priority order — hot leads first, then standard enquiries, then care seekers in your area. This approach gives you the best chance of converting the highest-intent enquiries.
Q: What does a "care seeker in your area" enquiry mean?
A: This means someone nearby is searching for care options and Lottie has recommended your home to them. They may not have directly enquired via your listing. These leads benefit from a longer-term nurturing approach with regular follow-ups rather than a single outreach attempt.
Q: Will these subject lines always look the same?
A: Yes. The four subject line formats are consistent, so your team can quickly learn to recognise each priority level at a glance.
Q: Who should I contact if I have questions about a specific enquiry?
A: Reach out to your Lottie account manager or contact the Lottie support team directly.